“Now Thus!” is to be found, aside from as the Dawkins Ales Trade Mark, at Barton-on-Irwell
near Manchester and also on an old gravestone in Leek churchyard.
The legend attached is as follows, as told in Staffordshire Stories:-
In the English Civil War one William Trafford, a staunch Royalist, lived at Swythamley
Hall which fell to Parliamentary troops. To save his property as much as possible
he sent away his staff and livestock and, collecting his valuables buried them beneath
the floor of a barn.
When the Roundheads arrived they found Trafford disguised as a farm labourer, busily
engaged in threshing corn over the spot of his cunningly hidden hoard. He was apparently
oblivious of everything but his toil, swinging his flail, exclaiming at each lusty
stroke the words “Now Thus!”
The officers questioned him in every way, but he appeared a poor, witless thing who
could utter nothing but “Now Thus!”
At last they gave up their quest in despair, leaving as empty-handed as they came.
In commemoration of this ruse we have to this day a carving on a Staffordshire tombstone
and an inn sign near the present Trafford property; the inspiration for our Trade
Extracts from Inns, Ales and Drinking Customs of Old England, F.W. Hackwood
We’ve used the name of our brewery (albeit trendily compounded) for our sister brand Nowthus Ales Innovative new beers brewed here